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Our founding team have worked in marine conservation for the last 10 years. After seeing first hand the damage that is being done to our oceans, through our use and improper disposal of plastics, we have relentlessly campaigned for change. 


22 million kgs of plastic enters our oceans every day, and 25% of all ocean plastic pollution is flip flops and sandals (a study by San Diego University). Most are often poorly fitting, break easily and every pair made is a threat to marine life.


Our idea is to transform the flip flop market; move away from plastic (including recycled) and deliver an eco-friendly product with comfort, style, and durability whilst also providing a simple way for everyone to stop ocean-bound plastic.

By using the world's most popular shoe, and building a network of incredible grassroots organisations, we set out to help solve one of the world's biggest environmental problems.

We will use profits from each pair of flip flops to ensure there are 5.7kgs less plastic in our oceans, whether we collect it from rivers and coastlines, or fund the collection of plastic from our oceans. That is the equivalent of 500 plastic bottles for each pair sold. 

Our target is to collect the equivalent of one million plastic bottles each year, which is around 20,000kg of plastic.



We are not another company that uses greenwashing to keep our shareholders happy. We are dedicated to make a difference, and to be transparent whilst we do it. We chose to support the organisations through which you, the consumer, could achieve the greatest impact, every time you bought a pair of Sea Sense flip flops. We cannot wait to grow this network of organisations in the years to come. 


Empower is building a global plastic waste ecosystem based on the same philosophy as the Norwegian bottle deposit system. By giving plastic waste a value, Empower stop leakage of plastic into the environment and cost-efficiently incentivise the collection of leaked waste. By tracking it and making digital inventories they also ensure that most of it is reused and recycled.


This is done by setting up collection points around the world, together with partners who then issue financial rewards in return for the deposit of plastic. Empower also provide digital tools to increase transparency, market access and low-cost operations.


All the plastic is registered digitally when deposited, allowing it to be traced through the value chain. This creates transparency and traceability.  It also allows them to map waste flows and to ensure that the plastic ends up where it has the highest value and the lowest cost to society.



The Ocean Cleanup is designing and developing cleanup systems to clean up what is already polluting our oceans and to intercept plastic on its way to the ocean via rivers.

A significant percentage of the plastic that enters the oceans from rivers and other sources during a transfer that can take many years, drifts into large systems of circulating ocean currents, also known as gyres. Once trapped in a gyre, the plastic will slowly break down into microplastics and become increasingly easier to mistake for food by sea life.

Going after the plastic in the garbage patches with vessels and nets would be costly, time-consuming, labor-intensive, and lead to vast amounts of carbon emission and by-catch. That is why The Ocean Cleanup is developing a passive ocean cleanup technology, that moves with the currents – just like the plastic – to catch it. By deploying a fleet of systems, The Ocean Cleanup has estimated to be able to remove 50% of the Great Pacific Garbage Patch every five years.



Ocean Sole is a social enterprise, that up-cycle flip flops found along the beaches and waterways in Kenya into beautiful pieces of art.

Ocean Sole provides a steady income to nearly 100 low-income Kenyan families, help facilitate payments for educating their children, and recycle over a million flip flops each year, preventing them from polluting our oceans. We are proud to help support their incredible work!


Gili Eco Trust, or Yayasan Ekosistem Gili Indah, is an NGO based on Gili Trawangan, Indonesia. It was founded in 2002 to protect coral reefs around the Gili islands from destructive fishing. The Gili Eco Trust has grown and expanded its activities from marine conservation to waste management and sustainable eco-tourism. In 2004, Gili Eco Trust started the Biorock project; the creation of artificial reefs and restoring the natural habitat of thousands of fish in previously destroyed and overfished areas of the reef. 


Gili Eco Trust also supports the FMPL, (Front Masyarakat Peduli Lingkugan) the waste collection and management organisation on Gili Trawangan. Making daily waste collections and processing recyclable materials and transporting them off the island. 

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