The equivalent of one garbage truck every minute, and this figure is increasing as the months and years go by. 80% of the world's ocean plastic comes from a lack of waste management infrastructure, and incentive for change, in coastal communities around the world. It's here where we focus our efforts. Many businesses donate a vague percentage of profit to causes or tack on corporate responsibility as an added layer. We believe in a defined, transparent impact per product.
Ocean-bound plastic bottles collected so far
Each 10g of plastic collected is the average weight of, and equivalent to, one 500ml plastic water bottle.
Accurate as of February 3 2022. Figure updated weekly.
Please zoom in and explore the map, we have several collection points in each country we work in. Click on the bottle symbols for more details.
We are not another company that uses greenwashing to keep our shareholders happy. We are dedicated to making a difference, and to be transparent whilst we do it. We chose to support the organisations through which you, the consumer, could achieve the greatest impact on our oceans.
Empower is building a global plastic waste ecosystem based on the same philosophy as the Norwegian bottle deposit system. By giving plastic waste a value, Empower stop leakage of plastic into the environment and cost-efficiently incentivise the collection of leaked waste. By tracking it and making digital inventories they also ensure that most of it is reused and recycled.
This is done by setting up collection points around the world, together with partners who then issue financial rewards in return for the deposit of plastic. This provides an opportunity for people to pull themselves out of poverty and support their families and community. Empower also provide digital tools to increase transparency, market access and low-cost operations.
All the plastic is registered digitally when deposited, allowing it to be traced through the value chain. This creates transparency and traceability. It also allows them to map waste flows and to ensure that the plastic ends up where it has the highest value and the lowest cost to society.
See our plastic collection certificates from Empower here:
Medmans Foundation is a Sierra Leonean based nonprofit youth organisation that works with young people in coastal areas around Freetown. They are working to reduce ocean plastics, as well as giving support to schools and orphanages in some parts of Sierra Leone.
We are funding Medmans Foundation's beach clean activities and most recently we have been working to fund a brand new plastics sorting centre as we begin the task of monetising plastic, making it a valuable resource that people will want to collect and exchange it for an income.
For the past 10 years, Make a Change World have grown their operations to become a full-time media outlet and environmental organization. Make A Change videos have garnered over 600 million views across social media and their projects have included running across the US with up-cycled plastic shoes to traveling down the world’s most polluted river on plastic-bottle-kayaks, which inspired Indonesia’s biggest mass clean up.
In all of their travels, they have seen the detrimental effects plastic is having on communities and the environment. Therefore they launched Sungai Watch, a river cleanup program to stop plastic in rivers before it enters the ocean. They have a team working on developing affordable and replicable solutions and deploying them in waterways, where trash can still be intercepted. They believe that the best solutions need to be as affordable and as localized as possible for them to be massively scalable.
Ocean Sole is a social enterprise, that up-cycle flip flops found along the beaches and waterways in Kenya into beautiful pieces of art.
Ocean Sole provides a steady income to nearly 100 low-income Kenyan families, help facilitate payments for educating their children, and recycle over a million flip flops each year, preventing them from polluting our One Ocean. We are proud to help support their incredible work!
Gili Eco Trust
Gili Eco Trust, or Yayasan Ekosistem Gili Indah, is an NGO based on Gili Trawangan, Indonesia. It was founded in 2002 to protect coral reefs around the Gili islands from destructive fishing.
The Gili Eco Trust has grown and expanded its activities from marine conservation to waste management and sustainable eco-tourism. In 2004, Gili Eco Trust started the Biorock project; the creation of artificial reefs and restoring the natural habitat of thousands of fish in previously destroyed and overfished areas of the reef.